Comic-Con 2017 is quickly approaching and fans are excited for all the new reveals in store. There are plenty of big properties that will get the spotlight this year. But, there are also some huge titles that won’t be showing off any trailers or big first looks. Here are just a few things you need to brace yourself for.
Certain Trailers/Footage Online
It’s a tale as old as time. I’ve written about the outdated idea of exclusive footage at Comic-Con before and that sentiment hasn’t changed. The biggest culprit this year will likely be Fox. They are almost certainly going to show off some very early looks at New Mutants, Deadpool 2, X-Men: Dark Phoenix, and The Predator. But, they are probably going to release very little of that footage online. Fox has a tendency to have shorter timeframes for their marketing campaigns. Considering that New Mutants is the closest release (April 2018), it’s a slim chance we’ll get an official first trailer that goes up on the web.
Still, odds are that you’ll see some poor quality bootlegs of this footage show up.
WB has a lot to show off this year but Tomb Raider was not listed on their official release. The film has a March 2018 release date so it’s odd for WB to not start pushing it at Comic-Con. Some will read that as a lack of faith in the video game adaptation, but it’s probably more to do with letting their longer gestating projects – Justice League, Ready Player One, Blade Runner 2049 – shine brighter in the spotlight. If Tomb Raider puts out footage with clearly unfinished VFX work, it could start the conversation on the film off on a very bad foot.Better to wait when it’s got something fully formed to show off.
Agents of S.H.I.E.L.D.
Marvel’s television division is hitting things hard at Comic-Con 2017. We’ll be getting big looks at Inhumans, Legion, The Gifted, The Defenders, and a slew of new animated shows. But, Agents of S.H.I.E.L.D. will be skipping San Diego for the first time in its entire run. What does this mean? Is it just a scheduling issue? Or is Marvel starting to move on from their original MCU series? They spent a lot of money on Inhumans and definitely want to give that the biggest chance for success. Looks like Coulson and the gang will have to take a backseat.
The Netflix/Marvel shows have been a consistent presence at Comic-Con and this year is no different with a lot of focus on The Defenders. It’s possible that the first episode might even screen. But, we haven’t heard a lot about The Punisher yet. There is an autograph signing for the show planned, so will there be a surprise sneak peek at the show? As of now, it’s not officially listed. And if The Punisher went over too well, it might steal some of The Defenders‘ thunder. We might get some first look images from the show, but a trailer is probably too much to hope for.
This one stings for me. It is going to be a smash hit and we haven't seen a full second trailer yet. The film releases in September and I was certain that they'd be dropping a new trailer at Comic-Con to intensify the hype. Alas, WB has no plans for such a wonderful event. Granted, there is going to be a virtual reality experience on the show floor that should be a blast. And it's possible we might get a new trailer the week of Comic-Con that will play with Dunkirk, but no such luck seeing it revealed at Comic-Con.
The Last Jedi
This is the biggest disappointment, though it's become a little expected. Disney is trying to set up their own tightly controlled events and releases, and not having the biggest fan-anticipated movie of the year at Comic-Con strengthens their position quite a bit. Star Wars will obviously have some presence at Comic-Con, but Disney is saving any new reveals for themselves.