Mr. World is the villain in the American Gods story. He’s the leader at the center of the New Gods — the gods of media and technology who people now worship instead of the old gods. His motives are as mysterious as his knowledge is absolute — which means he’s often challenged more by his subordinates than his enemies. But Mr. World understands that the real threat comes from Mr. Wednesday and his plan to unite the Old Gods. American Gods premieres April 30 on Starz.